The focus is on Claudia’s story. She herself lived in a foster family and now refers to it as her «bonus family.» In a personal interview, she talks about her experiences, what this family meant to her, and what advice she would like to share with people who are considering becoming foster parents themselves.

The campaign is supported by posters in Basel, movie theater ads at Kult.Kino, flyers in post offices, and a landing page, and it shows that being a foster family doesn’t mean replacing another family, but rather expanding the family to include another form.

Learn About Claudia's Story

Check out the full interview and learn more about what it means to be a foster family:

To the campaign →

2026 10 26 11:01 21
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